Typographic Collectibles

Typographic Collectible Product Design (2019)

This project requires you to display the historical significance of a given typeface through the creation of a three dimensional extruded “product”. This product would be geared towards designers, typographers and creative professionals.

For my project I’ve decided to focus on the typographical designs used in the logotypes of famous brands. In this series of two product designs, I will be taking the first letter in the name of a given brand and extruding its exact form. In addition, it’s form will be influenced by a product the company released around the time the logo was first developed or in use.

For my first design, I’ve chosen the electronics company, Sony Corporation. Their logotype uses a modified version of an Expanded Clarendon Bold. The modifications are seen specifically in the edges of the slab serifs and in the width of each glyph.

For my second design, I’ve chosen Dyson LTD. The brand uses a custom typeface as their logotype. It is possible to find similar typefaces, but most of them vary greatly from the Dyson typeface.This project requires you to display the historical significance of a given typeface through the creation of a three dimensional extruded “product”. This product would be geared towards designers, typographers and creative professionals.

Full Project