Sub-Traction Brand Identity (2017)
This is the second design, I created for my university introduction to design course. For this project we were required to take one used or unused word from the previous project and make it into the brand identity of a product, business or organization. We had to justify the use of the chosen term by providing a rationale for the name. In addition, we had to create a creative brief for the business and it's branding with the following requirements: An overview of the project goals / rationale for the name, the main communication objective, the target audience, overall creative approach to tone, image, colour, message, etc.
In order to complete this project, we had to follow the conventional design process: planning, concepts, designing, application. A process, I am very familiar with over the last three or four years of freelance designing.
In this Online project, I will be displaying my beginning to end logo design process. This logo design and branding kit, is FOR SALE, so please contact me by email or direct message to purchase. Enjoy!
Applications And Stationery design