Historic Properties Market Mall Identity Redesign (2019)
The Historic Properties Market Mall is an indoor-shopping plaza, located within the Historic Properties region, on the Halifax Waterfront. Historic Properties is a provincial heritage site that has stood for nearly 300 years, as one of the first developments downtown.
With the recent influx of new residential, commercial and office growth within the downtown core we see an opportunity to re-position the Market Mall as a year-round resource for those new residents—a neighborhood market area that serves their daily needs.
Our goal is to change the perception of the Historic Properties Market Mall from being a tourist-focused destination to that of a neighborhood resource for the daily needs of the residents in the area. We want the Market Mall to be their first choice shopping area. We want to make our new environment, friendly, welcoming and directly focused on our target market’s comfort.
My Requirements for the project, were to develop two completely different logo development directions with multiple applications for each.
Physical Models and 3D Printed Drafts
Logo Direction #1
Logo Direction #2
Heritage Market Applications
Halyard Market Applications