Arial Type Specimen & Type Product (2018)
Here is the first of two projects, I created for the Fall 2018 Semester at NSCAD University. This project took place throughout the entire semester of my Typography Course, as a part of my first year in the design program; or second year overall. For this project we were asked to develop and create a type specimen for a famous typeface, past or present. We were required to create a poster and calendar that displayed specific typographic attributes of our chosen typeface. The overall type specimen should work as a marketing presentation for those interested in licensing the type family.
I chose one of the most prevalent typefaces of recent history, Arial. For those of you who don’t know, Arial is “one” if not “the” most used font of our present day. I wanted to take this very well-known font and cast it in a different light. Throughout the course of this Behance Project, you will see my beginning to end process for the planning, development and presentation of My Arial Type Specimen.
This is definitely a more lengthy and word-heavy project. Obviously not everyone will have the time to read everything, but this took a lot of time to plan and develop. If you have time, please read through the main brief and concept development steps, as they explain the overall objectives and ideas of the project.
If you like my work, please leave a like, comment and consider following. If you or anyone you know needs designs, feel free to contact me any time at bezzinadesigns.com, I would be happy to help.
Final Poster Design
Final Calendar Design